OK, so I know it is a bit off the wall but hey, I figure at least it is firmly outside of the box.
I will use a singer/songwriter by way of example.
The next time you record and release a song, buy a lottery ticket for the song. Frame the lyric and put the ticket inside. Give yourself two chances to make it big with the song. Actually, there may be some synergy in this that might multiply your chances. (I will leave that up comments to begin to flesh out.)